Digital Transformation is one of the most critical drivers on how companies will continue to deliver value to their customers in a highly competitive and ever-changing business environment. Artificial Intelligence (AI) has been recognized as one of the central enablers of digital transformation in several industries. The transformation process seeks to leverage digital technologies to create or modify customer experiences and culture, and business processes, thus meeting customers’ changing needs and the market.
And this is where AI comes into play. It can help companies become more innovative, more flexible, and more adaptive than ever. Let’s understand how AI Brings Digital Technologies at Scale to the Marketing and Media Industry:
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