The global media and entertainment industry is witnessing a rapid transformation in the way content is distributed. Thus, media companies are facing the need to raise the quantity as well as the quality of content they create to attract as many consumers as they can to drive higher value. To help them achieve this objective, media companies are adopting advanced technologies like AI. The use of Artificial Intelligence in the media and entertainment industry is helping media companies to improve their services and enhance the customer experience. Here are the 5 current and near-future use cases of AI in broadcast and media:
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