What do marketers and Big Data have in common? They both have an insatiable desire to know more about their targets. Big Data is that...
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Despite the rapid adoption of cloud computing and the huge impact it is having on all types of businesses, misinformation and concerns unfortunately still...
Manufacturers taking advantage of advanced analytics can reduce process flaws, saving time and money. In the past 20 years or so, manufacturers have been...
Big Data storage is done through primarily what is known as NOSQL databases. There are multiple types of NOSQL databases and based on the...
It’s already well documented that big data can help retailers understand their customers, reach new revenue streams, and even improve customer interaction by timely...
Big data can be quite confusing for most marketers today. While marketers are still trying to wrap their arms around the data they have,...
Big data analytics is the use of advanced analytic techniques against very large, diverse data sets that include different types such as structured/unstructured and...
Big data analytics is the use of advanced analytic techniques against very large, diverse data sets that include different types such as structured/unstructured and...