Storage Challenges & Opportunities In Media & Entertainment Industry

Data storage requirements in the Media and Entertainment industry has always been massive, given the sheer size of data sets involved.

A recent survey published in Forbes states that 32.4% of survey participants had over 2,000 hours of content in a long-term archive in 2017.  44.3% said that their annual archive growth rate was greater than 6% in 2017 with 24.5% adding 1,000 hours or more to their archive annually in 2017.

A number of factors are compounding these requirements even further:

-The advent of new audio/video technologies making raw content capture much larger: 3D, 4K/8K, High Dynamic Range, High Frame Rates (120 fps, 240fps), Virtual and Augmented Reality, etc.

-Expectation for on-demand, anywhere, anytime access from any device

-Increasing pressure to keep larger sections of the media asset catalog available online for monetization purposes (Ads on current and past videos)

-Move from file-based workflows to cloud-based workflows (for production, post-production processing such as digital effects, rendering, or transcoding, as well as distribution and archiving)

-Real-time collaboration need for distributed environments and teams scattered all over the globe, across many locations and time zones

At such massive dataset sizes, traditional storage architectures just can’t keep up any longer in terms of scalability.

The same survey also illustrates the diverse storage practice in this industry, viz, 49.4% of the surly participants had NAS or SAN with 65.8% having 50 TB or more of network storage in 2017 with 13.6% having more than 500 TB of NAS/SAN storage in 2017.  41.9% of the participants used cloud-based storage fore editing and post-production in 2017 with 13.7% having 1 TB or more of storage capacity in the cloud.

VSAN (Virtual Storage Area Network) is an apt and relevant technology for Media & Entertainment industry not just because it can integrate various storage formats, tools, and technologies but also because of the following reasons:

  1. Solution designed to utilize the latest storage and server technologies, while supporting a wide range of applications, from current business critical applications to next-gen applications.

  1. As the only native-vSphere storage, vSAN enables you to seamlessly extend virtualization to storage, creating a hyper-converged solution that simply works with your existing tools, skillsets, software solutions and hardware platforms
  2. Faced with tight IT budgets, customers are turning to HCI powered by VSAN to lower total cost of ownership up to 50%. vSAN can dramatically reduce costs due to hardware choice, server-side economics, and affordable flash.

You can explore and know more about the VSAN solutions offered by Tyrone Systems, here:

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