How Broadcast/Media is Using Kubernetes to Automates Open-Source Deployment for Content Delivery or Transport of streamed media Seamlessly?

In the year 2018, Media and Entertainment industry was valued at $2.1 trillion, and it is expected that by 2023 the market will reach $2.6 trillion. This is also because of contribution of big and small enterprises. Media and entertainment companies in diverse fields like Publishing, Broadcasting, Sports, and Music have now started to make use of Cloud Computing to improve their operational workflows. Cloud Direct Connects is a great resource for media enterprises looking to migrate to the cloud. These cloud installations are supported by small clusters that is called the Kubernetes.

According to a recent research, figures indicate that approximately 73% of companies operate on some form of cloud-based application. This might be because media companies have a large database of content and a open source network is essential to manage the huge data, which is then supported by Kubernetes. Additionally, it helps businesses stay in the competitive marketplace leveraging the technology space.

For media enterprises, cloud architectures offer the promise of infrastructure that is more flexible, agile, and self-managing. However, the broader industry is yet to realize the full potential of cloud solutions, open-source networks supported by Kubernetes and what they can do for media production. Even though workflows are more streamlined now than ever, the global hunger for quality content is creating demands for an even higher degree of efficiency presenting both new challenges and opportunities for content creators.

Below are some ways in which Kubernetes can benefit these companies while deploying content in an open-source platform?

Rising Demand of Consumers: The demand of consumers has been very unpredictable while consuming content and they have lots of options to choose from. Additionally, their expectations have also risen in terms of seamless flexibility. The demand is so unpredictable that Media behemoths have now realised the need for infrastructure on ground as well as cloud based, especially to manage the spikes and surges in real time. For this the best choice is open-sourced cloud platforms and use of Kubernetes, that can containerise the data and can help in monitoring changes in real time. With the support of Kubernetes, Cloud Computing can provide scalability and flexibility on-demand that is required to meet volatile demand cost-effectively.

Improved Collaboration: Cloud with the help of Kubernetes offers the potential to seamlessly collaborate within media and entertainment companies or with creative talent anywhere in the world. With cloud-enabled computing at their disposal, creators and producers can give their projects to other creators anywhere in the world as a collaborative move and meet the demands of the audience. Kubernetes led Cloud Computing generates immense potential of real-time collaboration between global counterparts working on a frame-by-frame project with full compositing and visual amalgamation.

Being Agile:  In the need to continuously expand content effectively to serve a global audience, media organisations need technologies that can provide support to these ever changing business models. Kubernetes led open-source cloud platforms offer unmatched benefits in flexibility, scalability, and speed-to-market when compared to more traditional workflows facilitated by in-house infrastructure. With the use of virtual applications and external cloud-based servers, businesses can now develop a hard-core IT Infrastructure that can manage the existing workload and scale offerings based on the market demands. The use of virtual machines, or Kubernetes, provides modern cloud systems almost seamless scalability in operations and infrastructure which then provides for even minor adjustments in resource allocation on-demand and allows for the best possible service to the company’s capabilities. 

Cost Saving: Rising costs have been a perennial problem for Media companies. Cloud Computing with Kubernetes support allows these companies to effectively manage technology and data storage costs, meanwhile solving the rise in cost in other verticals. Media and Entertainment companies can now get rid of the large sunk costs in infrastructure, such as, storage and delivery technologies and infrastructures. Organizations also can reduce storage costs by using different tiers of cloud storage SLAs. These can be used as needed for their Hot vs. Cold digital properties and can significantly reduce storage costs.

Improved performance with minimal downtime and delays: Customer’s expectations have risen considerably and are demanding high streaming performance, and companies need to find solutions to deliver it seamlessly at all times, without losing out on cost and maintaining infrastructure. With cloud computing and use of Kubernetes container management system, companies can ensure high streaming performance with minimal delays and downtime.

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