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Overcoming 5 Major Supply Chain Challenges With Big Data Analytics

Big data analytics can help increase visibility and provide deeper insights into the supply chain. Leveraging big data, supply chain organizations can improve the way they respond to volatile demand or supply chain risk–and reduce concerns related to the issues.

Prioritizing the development of a big data analytics strategy will help your organization overcome these supply chain challenges:

  1. Better Predict Customer Needs and Wishes

Over 90 percent of dissatisfied customers will not do business with a brand that failed to meet their expectations (Source: In the age of the customer, offering the right product, to the right person at the right time and place is key to gaining (or retaining) customer satisfaction and loyalty. Smart organizations will leverage big data to get a full 360-degree view of your customer to better predict customer needs, understand personal preferences, and create a unique brand experience.

  1. Improve Supply Chain Efficiency

Cost efficiency, cost reduction, and spend analytics will continue as top business priorities in supply chain management. Embedding big data analytics in operations leads to a 2.6x improvement in supply chain efficiency of 10 percent or greater.

  1. Better Assess Supply Chain Risk

Sixty-one percent of companies regarded as leaders in supply chain management consider supply chain risk management very important. Those same leaders also recognize the need for capabilities that provide greater visibility and predictability across their supply chains (Source: Accenture). Big data can help assess the likelihood of a problem and its potential impact, and support techniques to identify supply chain risk. Combining the analysis of historical data, risk mapping, and scenario planning can enable a risk management approach for early warning.

  1. Improve Supply Chain Traceability

Traceability is often directly linked to supply chain risk. For 30 percent of companies, traceability and environmental concerns continue as the biggest issues to watch for (Source: Ethical Corporation). Traceability and recalls are by nature data-intensive. Big data has the potential to provide improved traceability performance; it can also reduce the thousands of hours involved with accessing, integrating, and managing product databases that capture products that should be recalled or retrofitted.

  1. Agility – Improve Reaction Time and Order-to-Cycle Delivery Times

Ninety percent of companies say that agility and speed are important or very important to their business (Source: SCM World). The ability to quickly and flexibly meet customer fulfillment objectives is rated the second most important driver of competitive advantage across all industries.


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