5 ways the cloud is advancing the media industry

April 30, 2021

As media companies continue to battle for eyeballs across devices and platforms, traditional broadcasters are competing with newer digital outlets for reach and revenue. We’ve seen conventional media organizations innovate to stay competitive in the digital era and leverage cloud technology to evolve their workflows. Likewise, the cloud enables digital-native outlets to scale their operations without heavy investment in hardware infrastructure.

Harnessing cloud technologies can help all media companies streamline and scale some key links in the value chain to ensure success. Below are the 5 ways the cloud is advancing the media industry:

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