Significance of Cloud Computing in Media and Entertainment Industry

May 7, 2019

The evolution in market dynamics is bringing a huge change in the broadcast and media industry. The business is not confined to the boundaries of any country, has become complex and demanding at the same time with huge investments involved. Along with this transformation, came certain challenges that are disrupting daily operations of the broadcasters. Some of the challenges include viewership fragmentation, rising consumer demand for digital content products, changing delivery models for content, remote working teams and advancement of content distribution technologies.

These challenges can be overcome by broadcasters with cloud storage and computing techniques and they can still stay relevant in the industry. Let us know how to overcome these challenges with the opportunities cloud has created in the broadcasting sector.

Flexible & Unpredictable Consumer Demands

The consumers of the media and entertainment industry are flexible in their choices and unpredictable too. This influences the spikes and surges in viewership that have to be dealt with in real time. The on-demand characteristics of cloud computing in such a situation provides the level of scalability and flexibility that sector needs, to be cost-effective and also meet the volatile demand spinning the servers up and down as required.

Faster & Continuous Expansion of Content

In the media and broadcasting industry, content creators are under constant pressure to produce and distribute original content frequently. Cloud enables storing, managing, and delivering huge quantities of digital content in a faster, dynamic and cost-effective manner.
The hybrid or multi-cloud deployments provide a greater measure of flexibility, shifting workloads across public and private infrastructures.

Distribution Model of Direct-to-Consumer

The growth in the number of smart devices and expanding internet bandwidth limits, the broadcasters can directly access their customers through low-cost OTT (Over the Top) techniques. To achieve this, many broadcasters and media houses are launching their own portals or mobile applications to deliver content directly to their customers. They can safely host their content on the cloud, and also take leverage benefits of OTT infrastructure that allows them to create video catalogs and distribute their content through web portals.

High Performance with Minimal Delays

In the broadcasting industry, high streaming performance with minimal delays and downtime is crucial to meet both user experience and expectations of the advertiser. In this regard, the cloud creates abundant opportunities for dispersed and redundant architectures that support high availability and high-performance SLAs, such as multi-region, multi-cloud, and hybrid deployments.

Without any second thoughts, cloud computing is the single biggest enabler in the media and entertainment industry. The cloud features like scalability, flexibility, and affordability will make it the driver of change and improvement in the upcoming days of the industry.

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